Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Browse Five by Fifty by Sector
Beauty & Wellness, FMCG
Meiji has released “Perfect Plus,” a line of high-protein diet goods, including shakes, drinkable jelly, bars, and biscuits. The products presented as “a diet that won’t leave you feeling hungry.”
More..»FMCG
Snack maker Kabaya has released Orangette, chocolates featuring orange peel soaked in orange liquor and French brandy and then dipped in bitter chocolate.
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Snack maker Koikeya has released the first in a series of potato chips featuring flavors inspired by traditional Japanese cuisine. The first in the series is flavored with plum and kelp.
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Snack maker Morinaga has released a its Dars chocolate bar in a new package intentionally printed backwards, as part of a clever Valentine’s Day promotional campaign.
More..»FMCG
Nestle has released a new KitKat item, with a lemon juice nuance. Released ahead of Valentine’s Day, copy on the package encourages buyers to “give it to someone special.”
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