Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Browse Five by Fifty by Sector
Beauty & Wellness, Innovation
Japan is subsidizing “plant factories” that provide stable supplies of high-quality vegetables. The technology isn’t entirely “green”, but do consumers care?
More..»Consumer Shifts
Internet search data shows value-hunting Japanese will go to great lengths to find a smart service at the right price.
More..»Beauty & Wellness, Consumer Shifts
More and more businesses are responding to shifts in male consumer behavior, offering products and services for men that were once only for women.
More..»Innovation, Lifestyle Spending, Newsletter
As Japan’s experience in the 1990s shows, prolonged periods of slow economic growth make consumers rethink their spending priorities. They also force businesses to innovate.
More..»Consumer Shifts, Newsletter
Consumers are increasingly opting to stay home and practice self-enriching hobbies, such as cooking with the family, making clothes and growing food.
More..»FMCG
The French use the word mariage to mean pairing food and wine or two ingredients. In the past two years mariage has appeared in the Japanese lexicon, refering to alcohol match with a complementary sweet, most often chocolate.
More..»Innovation, Lifestyle Spending
An instant noodle manufacturer has found a novel way of promote its products through placement in a popular video game, working with the game developers to create a fictitious noodle shop as an integral part of popular game, and then making an instant version of the noodles eaten by characters in the game available at convenience stores.
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