Sounds Like the Future

Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”

[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.

Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com

Newsletter

We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.

Your Name (required)

Your Company (required)

Your Email (required - kindly supply your corporate email address)

FMCG

Ginza Cocktails for Winter

Ginza Cocktails for Winter

Suntory will release two new limited edition canned cocktails on November 25 in their “Ginza Cocktail” line of canned sparkling cocktails.

More..»

FMCG

Suntory Winter Drink

Suntory Winter Drink

Suntory has released “Fuyu Douraku” (roughly “Winter Relaxation”), a happosei beverage to be on the market only during the winter months.

More..»

FMCG

New \'Walky Walky\' Flavor

New 'Walky Walky' Flavor

Glico has added a new flavor to its walky walky brand of chocolate snacks…

More..»

FMCG

Cool Mint Bath Crystals

Cool Mint Bath Crystals

For a refreshing, minty bath you can now purchase bath crystals from Lotte’s Cool Mint chewing gum brand (although the product is manufactured by a different company).

More..»

FMCG

Bourbon Boysenberry Fruit Drink

Bourbon Boysenberry Fruit Drink

A new boysenberry yogurt fruit drink released from Bourbon this month is supposed to help people unwind and relax.

More..»

FMCG

Morinaga Milk Acerola Yogurt

Morinaga Milk Acerola Yogurt

Morinaga Milk has released a new acerola flavoured yogurt in their Aloe range.

More..»

FMCG

Kirin Mint Julep Soda

Kirin Mint Julep Soda

Kirin has today released the latest product in their World Kitchen series, the Mint Julep Soda, a soft drink that contains mint and lemon grass, and takes its inspiration from Cuba’s Mojito, a rum-based cocktail similar to the Mint Juleps that are drunk at the Kentucky Derby horse races.

More..»

FMCG

Kirin Lemon Cool!!!

Kirin Lemon Cool!!!

Kirin has released Kirin Lemon Cool!!!, a soft drink with a fresh mint after-taste to provide some cool relief in the hot summer months.

More..»