Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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FMCG
Suntory will release two new limited edition canned cocktails on November 25 in their “Ginza Cocktail” line of canned sparkling cocktails.
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Suntory has released “Fuyu Douraku” (roughly “Winter Relaxation”), a happosei beverage to be on the market only during the winter months.
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FMCG
For a refreshing, minty bath you can now purchase bath crystals from Lotte’s Cool Mint chewing gum brand (although the product is manufactured by a different company).
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A new boysenberry yogurt fruit drink released from Bourbon this month is supposed to help people unwind and relax.
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FMCG
Kirin has today released the latest product in their World Kitchen series, the Mint Julep Soda, a soft drink that contains mint and lemon grass, and takes its inspiration from Cuba’s Mojito, a rum-based cocktail similar to the Mint Juleps that are drunk at the Kentucky Derby horse races.
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