flavors « Five by Fifty

Browse Five by Fifty by Sector

Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”

[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.

Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com

FMCG

Acecook has released two new instant cup noodle products, “Singapore Curry Soup” and “Saigon Pho”. The instant soups are based on Southeast Asian cuisine.

More..»

FMCG

Morinaga has released a new chocolate stick snack that is flavored with European grown strawberries. The product name “Ko-eda” means “twig” in Japanese.

More..»

FMCG

Suntory has released Calorie Chu-Hai, a chu-hai flavored by mandarins from Ehime Prefecture, Japan, and with 50% less calories than the average of other Suntory fruit juice based chu-hai drinks.

More..»

FMCG

Morinaga has released “Haichu” a soft, chewy, plum-flavored candy which is designed to make chewers alert, and has gone on the market when millions of students are studying for the notoriously difficult exams to enter Japanese universities.

More..»

FMCG

Toyo Suisan has released a new flavor in its Maruchan instant noodle line, extra spice and rich for winter.

More..»

FMCG

House Foods has released a edition in its O’Zack series of chips, flavored with real cherry blossom leaves.

More..»

FMCG

Acecook has released Italian Yakisoba, an instant noodle meal that combines Neopolitan-style tomato sauce with fried buckwheat noodles.

More..»

FMCG

Kracie Foods has released Pepperfruits, a chewing gum flavored with mango and passion fruit and which also contains ground black pepper – as far as we know the first time that such a hot spice has been used in a sweets product in Japan.

More..»