Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
More and more businesses are responding to shifts in male consumer behavior, offering products and services for men that were once only for women.More..»
Do low-spending males still matter? Yes. Because they are behaving more like women. And that means new opportunities for innovative products, services and messages. View our slideshow.More..»
Innovation applies to cities as well as companies. Cities grow and develop: their citizen do too. Which cities are the Apple, Toyota and Google of the future?More..»
We have entered a new economic era. A period when the adage ‘more is good’ no longer resonates and in which conspicuous consumption is starting to be viewed as repulsive amid the world’s harsh new realities.More..»
Seoul Fashion Week begins today, with top Korean designers presenting their Spring/Summer collections over at the Seoul Trade Exhibition Center (SETEC), Daechi-dong, southern Seoul.
The eight-day event will include two days (October 18-19) of men’s collections from designers such as Chang Kwang-hyo, Park Jong-chul and Song Hye-myung.More..»