Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Consumer Shifts, FMCG
The fast food giant’s Japan Rose-Color Project gives recession-weary consumers a reason to be cheerful.
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McDonald’s Japan is experiencing brisk sales of its “Premium Roast Coffee.” The coffee is made from South American beans, and packaged in a sleekly designed cup with a black lid.
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Acecook has released two new instant cup noodle products in their new “Super Cup” series, which has 50% greater volume than other instant noodle meals from the company, and have a richer taste to appeal to slightly older consumers.
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Acecook has released two new instant cup noodle products, “Singapore Curry Soup” and “Saigon Pho”. The instant soups are based on Southeast Asian cuisine.
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Toyo Suisan has released a new flavor in its Maruchan instant noodle line, extra spice and rich for winter.
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Acecook has released Italian Yakisoba, an instant noodle meal that combines Neopolitan-style tomato sauce with fried buckwheat noodles.
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