Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Lifestyle Spending
The website Cariru.jp (which means “rent” in Japanese) offers rental service for designer bags and other high-end fashion items.
More..»Lifestyle Spending
When Swedish fashion retailer H&M opened its first Japanese store in the upscale shopping district of Ginza, more than 5,000 people lined up to be the first in Japan to wear H&M goods. The fashionable, yet reasonably priced clothing has scored a hit with cost-conscious savvy savers admist an economic downturn in Japan.
More..»Innovation
Seoul Fashion Week begins today, with top Korean designers presenting their Spring/Summer collections over at the Seoul Trade Exhibition Center (SETEC), Daechi-dong, southern Seoul.
The eight-day event will include two days (October 18-19) of men’s collections from designers such as Chang Kwang-hyo, Park Jong-chul and Song Hye-myung.
More..»Innovation, Lifestyle Spending
Mobile provider SoftBank has unveiled high fashion handsets for ladies.
More..»FMCG, Lifestyle Spending
The 7th edition of Tokyo Girls Collection held September 6th featured a promotional show for Sokenbicha, a green tea drink sold in Japan by Coca-Cola…
More..»Consumer Shifts
The first first international cosplay contest was held in 2003, and attracted contestants from four countries. The popularity of cosplay has spread and this year contestants from 12 countries plus groups representing Tokyo and Osaka participated in the contest. There was also a cosplay parade, in which some 300 people donned elaborate costumes and braved the scorching summer heat.
More..»Lifestyle Spending
Mattel, the maker of the popular Barbie doll, will be launching a new golf fashion line this fall in partnership with Sanei-International Corporation. Sanei directs an upscale line of Barbie clothing targeted at young women.
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