Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Consumer Shifts, Lifestyle Spending
Tokyo Girls Collection announces a theme for its next edition that encourages girls to shop their way out of the recessionary blues.
More..»Lifestyle Spending
Japanese men who dress to impress may want to ask for hints when it comes to color.
More..»Beauty & Wellness, Consumer Shifts
More and more businesses are responding to shifts in male consumer behavior, offering products and services for men that were once only for women.
More..»Beauty & Wellness, Consumer Shifts, FMCG, Innovation
Fashion dilemmas aside, face masks present a clear white space to utilize creatively.
More..»Innovation, Lifestyle Spending, Newsletter
As Japan’s experience in the 1990s shows, prolonged periods of slow economic growth make consumers rethink their spending priorities. They also force businesses to innovate.
More..»Lifestyle Spending, Newsletter
Tokyo Girls Collection’s mobile-commerce fashion events have been highly successful. But now there is competition coming down the runway.
More..»Consumer Shifts, Lifestyle Spending
Following the trend started by Isetan Girl in Tokyo last autumn, department store operator Marui has remodeled it’s Shinjuku location to create “Marui Curren,” featuring ten floors of fashion boutiques and interior shops targeting young women in their late teens-early twenties.
More..»Lifestyle Spending
Jeans Mate is a discount retailer of jeans and other casual apparel, with 108 locations around Japan, included 36 which operate 24 hours a day. A typical Jeans Mate shop has a tight floor plan, with products overflowing to displays on the sidewalk.
More..»