Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Consumer Shifts, Innovation
Japanese auto sales are at a record low, falling 22 percent in December compared to the same month the previous year, giving a dark end to 2008, the worst year for car sales in 34 years. Japanese are increasingly urbanizing, with trains and subways being the preferred mode of transport.
More..»Lifestyle Spending
The Tokyo International Film Festival unveiled the poster for their 21st installment. The poster features a green earth to symbolize the slogan of this year’s festival: “Action! for Earth.
More..»Beauty & Wellness
July 1st saw the publication of the inaugural issue of “Veggy, Steady, Go!” Japan’s first magazine dedicated to vegetarianism.
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Innovation
A team of two companies and a medical college is developing the alarm that works by emiting an irritating odor of Japanese horseradish.
More..»Consumer Shifts
The Candle Night Summer Solstice 2008 will be held June 21 to July 7, a specially extended period of usually one night to two weeks to celebrate the G8 Hokkaido Toyako Summit.
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