Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Browse Five by Fifty by Sector
Beauty & Wellness, Consumer Shifts, FMCG
Japanese women have been flying to Seoul and bulk-buying cosmetics. But with a less favorable exchange rate, how can South Koreans keep selling?
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Shiseido has interviewed 10,000 women throughout Asia to find common factors in women’s conception of beauty to better market its Maquillage line.
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2008 saw the release of a number of popular cosmetics lines targetting women in the 50-60 range. A craze for foods with high collagen content believed to have beautifying effects began in 2007, and in 2008 a number of collagen-based cosmetics went on the market.
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Japanese cosmetic maker recognizes the world’s top beauty consultants
Shiseido brought together 48 beauty consultants from around Japan and the world for the final stage of this annual contest. These Shiseido employees are the ones who come in direct contact with Shiseido’s customers, making them key members of the corporation.
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Beauty & Wellness
Gatsby, a Japanese maker of skin and hair care products for men, recently released the “Extra Perfect Mask,” the first facial mask especially for men to go on the market in Japan.
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Beni, a traditional Japanese cosmetic made from the benibana flower became popular in the Edo period (1603 to 1868). At the time, the precious material was equal in value by weight with gold, and successful geisha would show off their status by thickly applying crimson red beni to their lips, cheeks, and even their teeth.
More..»Beauty & Wellness, Lifestyle Spending
Japanese hair coloring industry leader Hoyu recently held the 2008 edition of their annual “Hair Coloring Splash,” an event that includes a fashion show of interesting dye jobs, booths where attendees can get their hair colored for free, and an awards ceremony to recognize Japanese celebrities who look great with colored hair.
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