Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
Browse Five by Fifty by Sector
FMCG, Lifestyle Spending
The 7th edition of Tokyo Girls Collection held September 6th featured a promotional show for Sokenbicha, a green tea drink sold in Japan by Coca-Cola…
More..»
FMCG
Bandai has teamed up with Lotte to release a range of bath tablets in 6 of their popular gum flavours including blueberry, green mint and coffee.
More..»FMCG
M・A・C is going to release a special collaboration line with DressCamp, the famous Tokyo collection fashion brand.
More..»FMCG
7-Eleven has released a new stationery line in collaboration with Beams, one of the leading fashion retailers in Japan.
More..»Innovation
Back in 2000, the Japanese mobile phone operator KDDI launched the au design project, where the company commissioned outside designers to come up with truly unique and attractive phones.
More..»
