Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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FMCG, Lifestyle Spending
A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.
More..»FMCG
UCC releases its third collaboration in 10 years with one of Japan’s most popular manga series.
More..»FMCG
An aggressive collaboration shows salarymen how to make time for two seemingly unrelated products that will support their busy work lives.
More..»FMCG
The French use the word mariage to mean pairing food and wine or two ingredients. In the past two years mariage has appeared in the Japanese lexicon, refering to alcohol match with a complementary sweet, most often chocolate.
More..»Innovation, Lifestyle Spending
An instant noodle manufacturer has found a novel way of promote its products through placement in a popular video game, working with the game developers to create a fictitious noodle shop as an integral part of popular game, and then making an instant version of the noodles eaten by characters in the game available at convenience stores.
More..»FMCG
Lotte and Suntory have collaborated to release a chocolate bar flavored with premium 12 year old single malt Suntory whiskey from Yamazaki Prefecture.
More..»FMCG, Innovation
This manga character was designed to market laundry detergent.
Household goods manufacturer Lion is using a fictional comic book character to advertise its Acron laundry detergent, which has two new scents, deodorant green and floral bouquet. The character developed especially for the product by Yukari Ichijou, one of the most famous artists manga for young woman.
Innovation, Lifestyle Spending
Mobile provider SoftBank has unveiled high fashion handsets for ladies.
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