Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Consumer Shifts, Innovation
Toys that allow children to try their hands at making real food – from chocolate snacks and ice cream to bread and sushi rolls – have achieved remarkable success in Japan.
More..»Beauty & Wellness
P&G Japan has released a premium diaper, in the hopes that as the Japanese are having fewer children, they are willing to spend more on each child.
More..»Lifestyle Spending
Mattel, the maker of the popular Barbie doll, will be launching a new golf fashion line this fall in partnership with Sanei-International Corporation. Sanei directs an upscale line of Barbie clothing targeted at young women.
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