Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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FMCG
Overnight, two McDonald’s locations in Tokyo have been rebranded as Quarter Pounder shops, offering only two items: Quarter Pounder sets, and Double Quarter Pounder sets. Any sign of the McDonald’s brand removed, and minimal interiors feature Le Corbusier sofas.
More..»FMCG, Lifestyle Spending
Signs and packages with smatterings of English have long been ubiquitous in Korea. It seems young Koreans no longer find the attraction of English advertising copy, and marketers have been turning to more exotic languages such as French and Italian.
More..»Beauty & Wellness
Japanese cosmetic maker recognizes the world’s top beauty consultants
Shiseido brought together 48 beauty consultants from around Japan and the world for the final stage of this annual contest. These Shiseido employees are the ones who come in direct contact with Shiseido’s customers, making them key members of the corporation.
More..»Lifestyle Spending
A boom in oceanfront events and facilities at beach houses in Japan has consumers and advertisers alike excited. Combating the previously held image of beachfront facilities as cheap, lackluster vacation spots, companies have been sponsoring events on the beach to draw in vacationers and beachgoers.
More..»Beauty & Wellness, Lifestyle Spending
Taiwanese-Japanese actor Takeshi Kaneshiro, has replaced David Beckham as the international face of Emporio Armani, representing the autumn menswear line and becoming the first Asian to represent the Italian brand internationally. Kaneshiro, who has appeared in a number of films by Hong Kong director Wang Kar-Wai, is a major star across Asia and is likely to gain even wider international exposure through his association with Armani.
More..»Lifestyle Spending
With the success of his first single “Umi Yuki” (“Ocean Snow”) under his belt, tomorrow Jero will release his new mini-album, “covers,” featuring new versions of well-known enka songs.
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