Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Browse Five by Fifty by Sector
Consumer Shifts, FMCG
The fast food giant’s Japan Rose-Color Project gives recession-weary consumers a reason to be cheerful.
More..»FMCG, Lifestyle Spending
A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.
More..»Beauty & Wellness, Consumer Shifts, FMCG, Innovation
Fashion dilemmas aside, face masks present a clear white space to utilize creatively.
More..»FMCG
An aggressive collaboration shows salarymen how to make time for two seemingly unrelated products that will support their busy work lives.
More..»Beauty & Wellness
Can’t justify taking an expensive Golden Week vacation? How about a luxury hair-wash instead?
More..»Beauty & Wellness, Newsletter
Shiseido has interviewed 10,000 women throughout Asia to find common factors in women’s conception of beauty to better market its Maquillage line.
More..»Lifestyle Spending, Newsletter
Tokyo Girls Collection’s mobile-commerce fashion events have been highly successful. But now there is competition coming down the runway.
More..»Innovation, Lifestyle Spending
An instant noodle manufacturer has found a novel way of promote its products through placement in a popular video game, working with the game developers to create a fictitious noodle shop as an integral part of popular game, and then making an instant version of the noodles eaten by characters in the game available at convenience stores.
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