Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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FMCG
McDonald’s Japan is experiencing brisk sales of its “Premium Roast Coffee.” The coffee is made from South American beans, and packaged in a sleekly designed cup with a black lid.
More..»Beauty & Wellness, FMCG
House Foods has released a new version of its drink Ukon no Chikara (“The Power of Turmeric”) with a cassis flavor and packaged in a pink bottle, in an obvious move to target female consumers.
More..»Innovation
Asahi has relased a soft drink with a product name that translates as “Emergency Rations for Waking Up,” printed in bold on a bright yellow background.
More..»FMCG
Asahi has unveiled two new editions to its “Cocktail Partner” series of canned cocktails for limited release in Spring.
More..»FMCG
Kirin has released a new Oolong tea, made from 100% tea grown in China’s Fujian Province. The strong tea is packaged with a minimal black and white label.
More..»Beauty & Wellness, FMCG
Dairy product maker Ohayo has released a new drink containing apple, tomato, and carrot juice, as well as the Lactobacillus acidophilus strain L-55, a bacteria believed to aid digestion.
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