Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
Browse Five by Fifty by Sector
Beauty & Wellness, Consumer Shifts
Working out to look good isn’t enough for Japanese women, who are starting to set ambitious personal goals and making lifestyle-altering choices.
More..»Beauty & Wellness
Double Dutch is a combination of rope-jumping, break- dancing and acrobatic performance. As the name implies, it is performed with two ropes, so a team has to consist of at least three players who take turns swinging the ropes, jumping, or doing hand-clapping, rhymes and other tricks.
More..»Innovation
In Hokkaido’s Toya area locals have perfected the art of patting clumps of snow together and lobbing them at unsuspecting passersby.
More..»Beauty & Wellness, Consumer Shifts, Lifestyle Spending
The second annual Tokyo Marathon was held February 17th 2008, beginning at the Tokyo Metropolitan Government building and tracing a course past historic temples and the Imperial Palace grounds, as well as the capital’s most modern landmarks. 30,000 participants were selected by lottery draw from applicants all over the world. The first Tokyo Marathon in [...]
More..»