Five by Fifty is Asia’s fastest growing trend analysis and market research agency focused on Asian Consumer Intelligence. But we do more for our Fortune 500, Nikkei Fortune 500 and privately owned global clients than pull together research. We take advantage of the fact we are headquartered in Tokyo, the world’s seedbed of innovation. Just a quick glance out of our office window* is enough to inspire us all.

Just as importantly, having our head office in the centre of Tokyoʼs vibrant Shibuya district also means we are surrounded by more than 37 million consumers living in a 50 kilometre radius, more than the entire population of Canada living in an area a little bit smaller than Puerto Rico.

This means we are fully immersed in understanding how Japanese consumers live, watching their purchasing habits firsthand and joining them during their hard-earned leisure time, giving us a competitive advantage into researching and analyzing consumer behaviour and actions.

Then we repeat this across Asia with our extensive network of correspondents, partner agencies and trend scouts. Can you tell we like data? We do. But statistics only tell part of the story. Our most important tool is our intuitive approach that we take to interpret intelligence. Thatʼs because raw data is not knowledge until context has been provided. And that’s what we do for our clients. We work with our clients to find understanding in consumer actions and turn these insights into opportunities that lead to innovation.