Innovation

Monetizing Mobile Content

Monetizing Mobile Content

The App Store model gives Japan’s advertising behemoth Dentsu an idea of how to control mobile media.

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Innovation, Lifestyle Spending

Softbank x Tiffany

Softbank x Tiffany

Following on a recent trend of tie-ups between mobile phone providers and fashion brands, SoftBank released a premium mobile phone made in collaboration with jeweler Tiffany.

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Innovation, Lifestyle Spending

Mobile Phone - Fashion Collaborations

Mobile Phone - Fashion Collaborations

Mobile provider SoftBank has unveiled high fashion handsets for ladies.

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Innovation

Which shade will you choose?

Which shade will you choose?

It was a year ago when SoftBank introduced it’s Pantone series, offering a range of its mobile phone handsets in a range of 24 colors taken from the numbered Pantone color range.

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