Model anime characters, tea samples, hand towels and snacks have all been given away as gifts with purchase of beverages over the past 12 months, but one current freebie collaboration looks particularly savvy, having generated significant online chatter.
Suntory has been giving away a series of eight mini-goods by product designer Amadana with its Boss Silky Black coffee. Targeting design-smart businessmen in their 30s, the all-black and metal products include a USB memory drive cover, a tape measure, a “multi case” the size of an iPhone, a pen holder, a money clip, a bookmark, a “cord reel” for keeping headphone cords neatly in a suit pocket and a memo stand.
Amadana is a brand of luxury household appliances that have a modernist design aesthetic that has grown from niche to mainstream in a short time. Its product lineup includes everything from coffee makers and music systems to paper shredders and mobile phone handsets.
A quick look online shows the collaboration has spawned more than 70,000 blog posts so far this month, with comments suggesting that consumers actively bought BOSS Silky Black in order to collect the Amadana products.
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