UCC has introduced a limited edition Milk&Coffee collaboration with the latest Evangelion anime film, including six cans featuring six characters from the film.
Evangelion is one of the most popular manga series in Japan, with fans in a wide range of ages. UCC released tie-ups based on Evangelion manga back in 1997 and again in 2007, which were instant hits with fans in their 20s. This is the first collaboration with an Evangelion film.
This time, a new dimension has been added, with a sticker on each can containing a code which fans can enter into a campaign website for the chance to win a rare figurine of a figure from the series.
To find out how Five by Fifty helps its clients innovate in the beverage sector, contact us.