The Real World Gym

A woman relaxes after a work out in a germanium bath.

A woman relaxes after a work out in a germanium bath.

The era when a sports gym could get by with an array of exercise machines and perhaps a pool is over in Japan, where people are taking a more holistic approach to wellness. Innovative sports clubs are responding with with an array of new services.

Bodies, a women-only fitness club with 20 locations around Japan, features relaxation stations where women can soak their arms and feet in hot water infused with germanium, a popular treatment claimed to boost the immune system and combat free radicals that speed the aging process.

Recently opened in the trendy Daikanyama area of Tokyo, known for its quaint cafes and fashion boutiques, is Athlonia, Japan’s first sports gear shop specializing in triathlon equipment. The shop recently launched a triathlon school, held in collaboration with fitness club chain Tipness, and an adjoining Hawaiian cafe selling dishes with healthy ingredients such as avocado and brown rice.

Bodies also started a women-only running club, a decision it took after talking to its members as well as users of ABC Cooking Schools. There is a running studio in Marunouchi, an area of Tokyo home to a large number of female office workers. Women pop into the studio to change, then run 5km around the nearby Imperial Palace grounds, then return to the studio for a shower.

The club, which is open to beginners, advises members on improving themselves on several levels through running, fashion and beauty. The club’s website features “Beauty Recipes” for do-it-yourself health drinks, as well as organizing tours to the Honolulu Marathon.

Contact us for our ethnographic research on women’s changing attitudes to wellness.

Students at Athlonia's triathlon school.

Students at Athlonia's triathlon school.

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