Cosmetics maker Shiseido interviewed 10,000 women across Asia to determine the ideal Asian face.
Leonardo da Vinci theorized that the ancient Grecian mathematical formula of the Golden Mean could be responsible for beauty in the human form. Today, Japan-based cosmetics maker Shiseido claims to have found the Golden Mean of Asian beauty in a marketing campaign for its Maquillage line.
Shiseido conducted research by interviewing 10,000 women in Japan and throughout Asia to find the common factors in women’s conception of the ideal face. They came to these results: women think that an ideal face is clear, small and shaped like an inverted triangle, with sharpe, big eyes and full lips. Eyes, lips and the rest of the face should all form well-defined features, with contrast among them.
Shiseido found that the ideal proportions could be recreated using five layers of shade and highlight. Shiseido has now established a special website to teach women “M (Maquillage) Rules” for using their products aspire to the ideal face.
Maquillage has creates a series of tutorials on its website for recreating the ideal face.