In the video game Like a Dragon 3, characters eat ramen to gain strength.
Instant noodle manufacturer Ace Cook is promoting its new product through as tie up with the popular Sega video game “Like a 
Dragon 3″ (sold in North America as “Yakuza 3″). In the video game, players eat ramen noodles to gain strength before battling opponents. Ace Cook’s new product is named after a fictitious ramen restaurant that appears in the game. Although the shop does not actually exist, a special section on the Ace Cook website features a map, menu, and reviews.