Pampers Premium Care diapers.
The birth rates has been steadily falling in Japan, and marketers are hoping that as parents have fewer children, the will spend more on each child.
P&G Japan has released Pampers Premium Care, available exclusively through Babies ‘R Us, the Japanese retailer Akachan Honpo, and mail order. The price is around 2,000 yen for a package of 60, considerably more expensive than around 1,500 yen for the same number of normal Pampers. The premium diapers are said to be better at preventing diaper rash through improved air circulation.
Learn more:
Other P&G Products
P&G Japan Official Site (Japanese)