Meiji Seika and has released “Perfect Plus,” a line of high-protein diet goods, including shakes, drinkable jelly, bars, and biscuits. The products are presented as “a diet that won’t leave you feeling hungry,” and contain extra amounts of nutrients that people usually don’t get enough of while dieting.

The line includes “Breakfast at Your Desk” bars, in cheese and honey-on-toast flavors. For lunch or dinner, there are five shakes to choose from, which contain 10 to 11 grams of protein and around 80 calories each. And for between-meal snacks, there are three flavors of drinkable jelly, which are high in amino acids and minerals, as well as diet biscuits.

A package of 15 Pefect Plus shake mixes retails for 3,333 yen ($36). Packages of 30 and 60 shake mixes are available through Meiji Seika’s website.

Integrated diet product lines have long been available in Japan via mail order catalogs and online shops. The Perfect Plus diet items are the first to be sold at supermarkets and some conveniences stores and therefore alongside regular food and beverage products. With consumers’ interest in nutrition and dieting set to continue to grow, more specialist products might be making this leap from niche to mainstream retail outlets in the future.

Learn more:
Other Meji Products
Meiji Official Site (Japanese)
Protein Plus Site (Japanese)

food, japan