The super premium mobile phone offered by SoftBank and Tiffany.
Following on a recent trend of tie-ups between mobile phone providers and fashion brands, SoftBank released a premium mobile phone made in collaboration with jeweler Tiffany.
The phone, which went on sale simultaneously on November 1 at the SoftBank flagship store in Omotesando, Tokyo and the Tiffany store in Marunouchi, Tokyo, was limited to only ten sets, carrying a price tag of 12.98 million yen ($139,242). The model featured a platinum gold front panel encrusted with 537 Tiffany diamonds. The phones sold out within three days.
Learn more:
Other SoftBank products
SoftBank mobile official homepage (Japanese)
SoftBank Tiffany press release (Japanese)