The Kawasaki BE center is targeting young professional women.
The Kawasaki BE retail complex opened November 14, in the Kawasaki train station building. The new shopping center targets professional women in their 20s and 30s, with 126 retailers, including casual and fine dining, interior goods shops, and cafes. Additional shops are scheduled to open in May, 2009.
The center is following the model set by Remy Gotanda, which opened in the Gotanda train station building in Central Tokyo, where many women in their 20s and 30s work in offices. The convenient location of the shopping center encourages women to shop or dine during lunch breaks or just after work. In the case of Kawasaki BE, retailers are positioned in a major commuting hub, with many women who live in the Yokohama area but work in Tokyo changing trains here twice a day.
One of the several cafes in the complex is a new Tully’s Coffee designed on the concept of “casual & cozy, especially for women,” and targetting women in the 20s and 30s who want to cheerish their rare moments of free time. The cafe features a chic white interior with pink accents, comfortable seating, and seating for women dining alone, and light meals of panini and coffee, or premium sweets such as panna cotta and coffee. Also on the menu are caffe lattes flavored with liqueurs, not available at other Tully’s locations. Prices are higher than other Tully’s locations.
This cafe was especially designed for busy working women.