This manga character was designed to market laundry detergent.
Household goods manufacturer Lion is using a fictional comic book character to advertise its Acron laundry detergent, which has two new scents, deodorant green and floral bouquet. The character developed especially for the product by Yukari Ichijou, one of the most famous artists manga for young woman. The gorgeous character’s name is “Yoshiko Sentaku,” whose last name means “laundry.” Yoshiko’s 32 years old, single, lives in Tokyo, and dreams of one day having a fully automatic washing machine. The campaign is targeting women in their 20s and 30s.
Learn more:
Other Lion products
Lion official site
Yoshiko Sentaku product page (Japanese)