Mobile provider SoftBank unveils high fashion handsets
A phone designed in collaboration with fashion magazine Glamorous.
Japanese mobile phone provider SoftBank has announced a new handset model designed in collaboration with Glamorous, a fashion magazine for stylish women in their 20s. Advance reservations are being accepted for the new model, which will go on sale September 6, to coincide with the publication of the October issue of the magazine.
A phone designed in collaboration with fashion retailer Ash & Diamonds.
This is not the first fashion tie-up for SoftBank, the third largest mobile provider in Japan, which has been making efforts to win more female users. Autumn, 2007, saw the launch of a limited edition model made in collaboration with fashion boutique Ash & Diamonds, which specializes in chic and sexy fashions for women in their 20s. Another model, the Dolly Girl, is a creation of American fashion designer Anna Sui, who enjoys great popularity in Japan.
A phone designed by Anna Sui for SoftBank.
Learn more:
Other SoftBank products
SoftBank Mobile official site (Japanese)