Old foods in new packages score a hit in Korea
Korean food manufacturers have been marketing chewable yogurt tablets, hot pepper paste capsules, as well as yogurt, cheese and chocolate in toothpaste-type tubes. And consumers have responded well to the wider range of product options offered by these novel packaging designs.
Yogurt in tubes, which can be squeezed or sucked directly into the mouth, is the perfect choice for young Koreans with an on-the-go lifestyle, and is fun for kids. Recently, cheese, chocolate and other snack items in squeezable tube have been appearing on the market. Yogurt can also be found on the seats of Korean cars, next to gum and throat drops, not in liquid form, but in round, chewy tablets.
Condiments such as gochujang (hot pepper paste) and doenjang(fermented soybean paste) have been appearing in breakable, single-serving sized capsules for traveling or to put in a lunchbox.
The new packaging types are functional, hygienic and convenient, while also creating a sense of fun for consumers.
Jeongmae Choi