Japanese cosmetic maker recognizes the world’s top beauty consultants
A Shiseido beauty consultant displaying her skills.
Shiseido brought together 48 beauty consultants from around Japan and the world for the final stage of this annual contest. These Shiseido employees are the ones who come in direct contact with Shiseido’s customers, making them key members of the corporation.
In the first rounds, contestants gave basic demonstrations of their skills. During the finale professional make-up artists from Shiseido performed the finishing touches on professional models, including Anne Watanabe, the daughter of Oscar-nominated actor Ken Watanabe. The contestants came from places ranging from Malta to Poland to Japan.
Contestants from around the world participated in the contest.
Shiseido is aiming to become a major player in the global cosmetics and skincare industry. To achieve this, their corporate philosophy consists of three key points: 1) Rich – beauty from the inside out; 2) “human science,” or the contentment and self-confidence Shiseido can bring; and 3) Omotenashi – Japanese hospitality and service.
Shiseido beauty consultants are important representatives of the brand.
The contest, which was known as “Miss Shiseido” when it started in 1934, works to motivate and inspire employees at every level of the company, ultimately benefiting Shiseido as a whole. The event resembled a high-energy rally more than a serious beauty event, as supporters from around the globe enthusiastically cheered on contestants.
Natalie Meyer