The face of golf is growing younger with Barbie-themed women’s fashion
Sanei has released a new line of Barbie golf fashions for young women.
Mattel, the maker of the popular Barbie doll, will be launching a new golf fashion line this fall in partnership with Sanei-International Corporation. Sanei directs an upscale line of Barbie clothing targeted at young women. The new Barbie golf line of fashion will be tied up with Sanei’s Pearly Gates line of golf apparel. Barbie-themed apparel, which will feature a Barbie silhouette and logo, “proposes fresh sophistication to fashion-sensitive female golfers,” says Sanei.
There is already a line of Barbie golf wear for kids.
The Japanese are well known for their love of golf. World-renowned golf destination Pebble Beach was even owned by Japanese businessman Minoru Isutani in the ‘90s. But until recently golf has increasingly become a pastime of the older generation.
In a country where Barbie has her own (expensive) fashion line aimed at young women, it is not such a leap for Mattel to go from regular fashion to golf fashion. The question is what moves like this could do to the world of golf. Is the typical golf consumer getting younger?
Natalie Meyer