Fillico bottled water costs $100 per bottle.
Osaka-based company Vieluce has begun marketing “Fillico Beverly Hills,” a line of premium luxury spring water that goes for ¥10,500 ($100) per 750 ml bottle.
The water comes from a natural spring at the foot of Mount Rokko in Kobe, an area known for producing excellent water for sake production. The bottles are handcrafted and encrusted with genuineSwarovski rhinestones.
Special “King and Queen” sets of two bottles with caps modeled after the crown of Fredrick II of the Roman Empire and decorated withSwarovski rhinestones are also available for ¥23,000 ($230). Bottles with engraved names can be order for wedding receptions and other special occasion.
Due to limited supplies of the water and the labor-intensive handmade bottles, production is limited to 5,000 units per month.
Since the water and bottles are fully produced in Japan, the “Beverly Hills” of the name is simply to invoke the opulence of Hollywood celebrity culture.