National Electric has launched a new home beauty care product for women that uses ultrasonic waves and vibrations to clean out facial pores, kill bacteria that causes pus in larger pores on the nose, and make facial features better defined. Facial pores free of foreign particles become smaller, giving the skin a smoother look overall.

The unit, called the “Ke-ana Esute” (“Pore Aesthetic”) retails for around ¥20,000 (US $200) at online retailers such as Amazon Japan. The device is cordless and water-proof, allowing it to be used in the bath.

Advertisements for the new product in Tokyo trains include actual holes in a poster of a woman’s face, making a point about how vulnerable skin is to pollutants.

In the past, National Electric has released beauty appliances such as their “Nano Steam Facial Cleaner” for women and shortly after released the same concept retooled men. So we are likely to see a similar ultrasound product for guys in the near future.

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