IKKO\'s World of Beauty

Celebrity makeup artist IKKO.

Celebrity makeup artist IKKO.

IKKO is the stage name of Kazuyuki Toyoda, who had been working as a makeup artist and stylist in Japan since the early 1990s, before suddenly becoming a ubiquitous media darling in 2007.

The cover of a popular IKKO book.

The cover of a popular IKKO book promising shapely legs.

Known for his trademark effeminate style, IKKO often appears on television talk shows wearing a short dress to show off his most famous features. At the age of 46, IKKO has the shapely legs of a woman of 20.

On his official site, IKKO writes that his mission is to find the innate individual beauty of women and draw it out to its fullest through beautiful hair, makeup, and apparel. This is done by creating ‘revolutionary’ new ideas and processes to polish both inner and outer beauty IKKO claims. And the women of Japan are listening.

IKKO has become a favorite guest on Japanese talk shows, while releasing a series of best selling books and DVDs which promise to increase feminine beauty, teach women to act more coquettish, while also using femininity in a powerful way.

Especially popular is the “Miracle Beauty Shape Up” DVD and book set, which reveals the secret behind IKKO’s famous legs.