The new Pantone series from SoftBank.
It was a year ago when SoftBank introduced it’s Pantone series, offering a range of its mobile phone handsets in a range of 24 colors taken from the numbered Pantone color range.
The popularity of the Pantone line and the introduction to the public of a B2B company that is usually only known in fashion circles made marketers realize that consumers want the products they use on a daily basis to match their personality, or even their daily moods.
A new line of MP3 players from Sony.
This year electronic makers are unveiling new models with a marketing emphasis placed on the number of colors available. Sony is marketing its latest generation of digital Walkmans with interchangeable panels in different colors and patterns.
A new line of IXY cameras from Canon.
Canon’s popular IXY line of digital cameras, long available only in silver, is now available in five metallic shades, and Panasonic’s new line of high definition TVs – rolled out just in time for the Beijing Olympics – is also available in five colors.
A new series of Viera TVs from Panasonic.
Communication for these new products ask consumers “Which color will you choose?” With so much variety, the problem is choosing the one you like most.