Dad Mags

Johnny Depp gives his views on parenting.

Johnny Depp gives his views on parenting.

An unfortunate stereotype holds that Japanese fathers are workaholics with no time for their children or outside interests and no fashion sense. That is all changing if a slew of popular magazines have anything to do with it.

A number of recent “dad mags” offer advice to 40+ fathers on how to be fashionable, cool, and in touch with their kids. The monthly glossy “Free & Easy” offers fashion and lifestyle articles for older men, alongside interviews with the likes of Tommy Lee Jones and Dennis Hopper, as well as historic pictorials featuring Steve McQueen and James Dean.

Throw out that polyester windbreaker and get a beat-up bomber jacket for the weekend, gents! “FQ”, which bills itself as “the essential dad mag,” is equal parts fashion pictorial, car and gadget report, and parenting advice. Each issue features a cover interview with a celebrity pop such as Ewan McGregor or Brad Pitt on a single topic: parenting.

A recent entry to the market is “Rock Dad,” which encourages Japanese baby boomers to dig that old electric guitar out of the closet, tune up, and rock out.

Keith Richards is rocking past 60, and you can too.

Keith Richards is rocking past 60, and you can too.

While there are countless guitar magazines introducing the latest hits in Japan, “Rock Dad” features interviews with rockers who have been at it for decades, such as Carlos Santana or Eric Clapton, and includes sheet music to classic hits by Ozzy Osbourne and Jimi Hendrix. You’re never too old to rock n’ roll.

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