A whiter version of Mitsuya Cider.
Last year, Nissin introduced a new version of its classic instant noodle soup Cupnoodle in a new and somewhat flavor seafood and milk – an idea came from observing consumers who added milk to their cup noodles. The product was a huge success, and seems to have inspired a minor boom in milk.
A milk and seafood version of Cup Noodle.
Convenience store chain Lawson has released a set of sweets and snacks featuring milk as a key ingredient, including milk donuts and potato chips covered in milk chocolate.
Asahi has launched its soft drink Mitsuya Cider in a version with added condensed milk, and Suntory has just released a white version of its drink Natchan.