A new series of Ginza Cocktail drinks made by Suntory in collaboration with Kagome.
With more and more Japanese consumers demanding premium quality, authenticity or the opportunity to display connoisseurship, manufacturers are discovering collaboration as a way to develop products that meet those needs.
Suntory has been one of the pioneers with Ginza Cocktail, a line of premium ready-to-drink cocktails using high-quality fruits selected by specialist retailer Senbikiya released in 2006. In September 2007, Asahi and Kagome went one step further and released Tomate, a tomato juice-based cocktail drink that was developed jointly and features both company names with equal weight on the package. Vegete, the follow-up and based on vegetable juice is set for release in February.
Also in fall 2007, Suntory launched a spicy soup in collaboration with Tohato and its popular Bo-kun brand of spicy snacks.
Koume soda produced by Suntory in collaboration with Lotte.
Suntory has also increased its collaborations with Lotte, resulting in the plum-flavored softdrink Koume Soda based on Lotte’s Koume candy, and will release a limited edition set of Whisky and chocolate for Valentine’s Day.