Lifestyle Spending

Nothing to Hide

Nothing to Hide

The smart pricing policy of Singapore’s Quincy Hotel taps into price-conscious travelers’ demands for transparency.

More..»

Beauty & Wellness, Innovation

Greener Than the Real Thing

Greener Than the Real Thing

Japan is subsidizing “plant factories” that provide stable supplies of high-quality vegetables. The technology isn’t entirely “green”, but do consumers care?

More..»

Media Monitor

  • China’s Haier Has Global Ambitions: Bloomberg
  • Chinese Shift to Domestic Electronics: FT
  • Chinese Clear Out $3,600 Cognac: Bloomberg
  • Laox May Sell Share to Chinese Firm: Reuters
  • McDonald’s Offers Nintendo DS Downloads: JT
  • Apple’s iPhone Struggles in China, India: WSJ
  • The China Dilemma for Luxury Brands: Reuters
  • Mercedes-Benz Most Desired in Japan: USA Today
  • Eco Goods Hot for Summer Spending in Japan: JT
  • China Preps for More Int’l Acquisitions: Bloomberg
  • Coca-Cola Japan Launches Green Tea Coke: JT
  • Convenience Stores Start OTC Drug Sales: JT
  • E-Cigarettes Offer Way Around Regulation: NYT
  • French Jeweler Gives Away Diamonds in Japan: Luxist
  • Taiwan’s Acer Takes on Japanese Giants: NewsFactor
  • Sport Bucks Recession Trend in China: China Daily

What does Five By Fifty mean?

There will be an estimated five billion people living in Asia by 2050. That's a lot of consumers living in one region - in fact it will be close to 60% of the world's population.

Learn more.. »

Newsletter

We all need a shot of inspiration from time to time. Our twice-monthly newsletter, “5 Stories/50 Seconds” delivers five new phenomenon that can be easily digested in under a minute, and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”.

Your Name (required)

Your Company (required)

Your Email (required - kindly supply your corporate email address)

Tokyo Guide

As part of our mission to inspire you, Five by Fifty has created the “Fashion and Inspiration Handbook Tokyo 2009,” which includes introductions, maps and stores for five of the most inspiring places in Tokyo.

Learn More..

FMCG, Lifestyle Spending

Freebies Go Premium

Freebies Go Premium

A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.

More..»

Beauty & Wellness, FMCG

Spanish Summer Citrus

Spanish Summer Citrus

Among the flavor palette of new beverages released for the Japanese summer is Limon & Nada, a Minute Maid import that promises a taste of “pressure-free” Mediterranean living.

More..»

FMCG

Otaku Coffee

Otaku Coffee

UCC releases its third collaboration in 10 years with one of Japan’s most popular manga series.

More..»

Consumer Shifts, FMCG

Low-Guilt Bottled Water

Low-Guilt Bottled Water

The new ILOHAS bottled water from Coca-Cola Japan cuts down on packaging and creates a new disposal ritual to make consumers feel good about going “green”.

More..»

Consumer Shifts

Savvy Searchers

Savvy Searchers

Internet search data shows value-hunting Japanese will go to great lengths to find a smart service at the right price.

More..»

Consumer Shifts

Working to \

Working to

Urban Chinese women in their late teens and early 20s look set to become the the most ambitious demographic over the coming decade.

More..»