INTAPAC provides insight into marketing, packaging innovation, retail trends, consumer behavior and analysis on new fast moving consumer product launches in the world’s fastest growing Asian markets.

A new innovation tool from Five by Fifty, Asia’s leading trend forecasting and consumer research agency, INTAPAC tracks game-changing products released in Japan, Korea, China and other Asian markets. INTAPAC helps you analyze where markets are moving through its dedicated online news service delivering competitive intelligence on the latest products and trends which shape markets, shake up the retail landscape, and offer relevant new insight into approaches to branding, manufacturing, and advertising that can be used reapplied globally. INTAPAC offers 24/7 tracking and knowledge at your fingertips, at a truly affordable price.

INTAPAC features:

  • SEVEN CHANNELS, LAUNCHING WITH BEVERAGES & PACKAGING
  • HAND-PICKED DAILY PRODUCT LAUNCHES INCLUDING VITAL STATISTICS & ANALYSIS
  • MONTHLY IN-DEPTH REPORTS AND TREND DIRECTION FOR STRATEGY
  • CROSS-CATEGORY INSPIRATION
  • HIGH-QUALITY PRODUCT AND CAMPAIGN IMAGES/VIDEOS
  • AFFORDABLE ANNUAL SUBSCRIPTION RATES
  • INTUITIVE SEARCH FUNCTION

CAPABILITIES
Positioning your company at the beginning of the innovation process is vital for sustained future growth.

Five by Fifty discover consumer insights and use them to assist our clients innovate in new product development, packaging and distribution, branding and communication.

We work with Fortune 500, Nikkei Fortune 500 and privately owned global client companies at the Front End of the innovation wheel to inspire, develop and create next generation products and services.

Working collaboratively with our clients, we tap into our skilled network of renowned product designers, futurists and creatives – and of course ourselves, a talented and experienced team of innovators, to inspire the next big thing.

We bring ideas to life by using a range of proprietary methodology honed over years of hands-on client experience. We take a bespoke approach to each and every project depending on the extent and needs of each client goal.

Our particular specialties include new product development (NPD) workshops that we hold anywhere in the world. We are also known for our global and country specific trend and consumer forecasting reports, in addition to our analysis and market tracking that we do both locally and internationally.

One of our favorite activities is taking our clients on market immersions that we dub ‘Urban Safaris’. Think of these as hands-on market research, ultimately more educational and inspiring than a Power Point presentation.

We also run educational seminars that focus on practical innovation training to introduce a culture of innovation to companies embracing new change.

Throw in the fact we are also experienced ethnographers and routinely execute consumer research and concept testing, and what this means for our clients is a holistic approach to workable innovation – or fresh and marketable ideas through to development.

 TESTIMONIALS
“I call Five By Fifty ‘My World Trend Eye’. Their total brand evaluation ability is excellent. Five by Fifty watches the world wide market and picks up on trends and goods and finds out the common values of consumers. Asahi finds hints of new products from the ideas which Five by Fifty has reported on for us.”
Jiro Shimizu, General Manager, Product Strategy Department, Liquor Sales & Marketing, Asahi Breweries, Ltd, Japan.

“I have been working with Five by Fifty for some time now, and they are a very useful innovation partner to have on our team. They have a very good approach to front end innovation, using more modern and relevant consumer centric methods to gain insights and ideas. Additionally, they have great cross industry knowledge and a useful network to call upon.”
Kevin Blick, Senior Group Innovation Manager, BAT Japan

“Working with Five by Fifty is like having the key to the city. Their insight into the incredibly diverse music, fashion, nightlife and retail scenes provides a competitive edge in understanding the cultural code of Japan.”
Tom Jarrold, Senior Vice President, Global Marketing and Communications at Armani Exchange

“Five By Fifty provided us with a great review of ‘What quality means in Japan’.
Very insightful, full of great examples and really applicable to our business.”
Victor Misawa, Vice President Marketing – NEA, Unilever Japan Customer Marketing K.K.

“We are still buzzing from our time in Japan. Five by Fifty were very organized in their approach to designing our itinerary and then refining it further by demanding more detail from us on what our aim was, followed up by phone calls. You wouldnʼt believe the amount of companies who do not bother to find out exactly what it is the client is after and just put something together thinking it will suffice. Our days were planned and well structured but with the opportunity at any time to be flexible and change.”
Sonia Currie, Project Manager, Wagamama Ltd, UK

“Five by Fifty have their finger on the pulse of Japanese consumer insight. They work hard to identify emerging trends in this fast-moving market. We’ve been lucky to have them involved in some of our work in Japan.”
Christopher Ruane, Inventor, What If? Innovation, China

“We all enjoyed the marketing visit, it was well arranged, very impressive and an unforgettable experience for us.
We also liked your presentation on packaging and products, which was closely linked to consumer needs. Thank you for your great work.”
Kristen Anderson, Lisa Zhou & Rachel Lu, Coca-Cola Beverages, China

“If there is a city in the world you need a special key for it is Tokyo. A key to unlock trends of tomorrow – and most importantly the right key to open all the right doors.
Five By Fifty has shown an amazing ability to both identify the right keys and open the right doors – and time after time surprise me with their extraordinary exciting discoveries. It is an invaluable service anyone aspiring for new ideas and inspiration simply shouldn’t live without.”
Martin Lindstrom, Best-selling author of Buyology – Truth and Lies About Why We Buy

“Through an in-depth understanding of the Japanese society’s underlying shaping forces and an up-to-date knowledge of the latest consumer trends, Five by Fifty is owning the Rosetta Stone that makes it possible to translate Japanese innovation into meaningful opportunities for overseas markets. Interacting with Five by Fifty just makes the exposure to the Japanese consumer goods universe lots more fascinating and insightful”.
Jerome Pellaud, Global Director Exploratory Product Development, ABInBev

“Our visit to Tokyo was productive, and the people from Five by Fifty were very professional and kind. The industry connections we met through Five by Fifty were helpful in improving our distribution and marketing knowledge.”
Francesca Meiners, Product Manager, LIUJO JEANS, Italy
WHAT DOES FIVE BY FIFTY MEAN?
Our name, Five by Fifty, is inspired by the statistic that there will be an estimated five billion people living in Asia by 2050. That’s a lot of consumers living in one region – in fact it will be close to 60% of the world’s population. Each and every one of Asia’s burgeoning inhabitants harbours aspirations, hopes and desires. These ‘Five by Fifty’ have emerging wealth to spend on new products and services to fuel these dreams. We take advantage of the fact we are headquartered in Tokyo, the world’s seedbed of innovation. Just a quick glance out of our office window* is enough to inspire us all.

Contact us now to see how we can work together in the future.

Come over and look for yourself!