|Welcome to Five by Fifty, the trend forecasting and consumer research agency focused on the Asia-Pacific region. We unearth consumer insights and use them to help our clients build strategies to innovate in new product development, supply chain and distribution, marketing and communication.||See what our clients say about our work or browse the following short presentations of how we can help your business grow.|
Our work: Case Studies
Date: Spring 2010
Client: Global FMCG manufacturer in energize category
Brief: Recruit and interview respondents to discover consumption patterns and capture insights on cameraspecific new product concept.
Brief: Provide intelligence about new product launches and market analysis that assists clients develop NPD, supply chain and marketing strategies to grow their businesses in Asia Pacific and beyond.
Date: Spring/Summer 2010 (ongoing)
Location: Tokyo, Shanghai, Beijing
Client: Global beverage manufacturer
Brief: Find economic- and demographic-driven consumer trends in China and Japan, supported by in-depth market analysis, with explicit implications for the global beverage market in several other specific global markets
Client: Tokyo-based beverage manufacturer
Brief: Provide intelligence reports analyzing the beverage markets of specific Asian economies to support client strategy to boost sales outside of home market.
Consumer Trends Safari
Date: Summer 2010
Client: European beauty products manufacturer
Brief: Prove rapid and in-depth understanding of consumer behavior and trends to support strategic reorganization of clientʼs sales and marketing efforts in Japan.
Date: Fall 2010
Client: Global supplier of FMCG ingredients
Brief: Strategy report to imagine consumer attitudes and behavior toward the household of the future with implications for new product development along a specific timeline.
INTAPAC provides insight into marketing, packaging
innovation, retail trends, consumer behavior and
analysis on new fast moving consumer product
launches in the world’s fastest growing Asian markets.