Welcome to Five by Fifty, the trend forecasting and consumer research agency focused on the Asia-Pacific region. We unearth consumer insights and use them to help our clients build strategies to innovate in new product development, supply chain and distribution, marketing and communication.
From Seoul to Singapore, Tokyo to Taipei and Beijing to Bangkok, Five by Fifty supplies intelligence on consumer behaviour to world-class companies in retail, beauty & wellness, fast-moving consumer goods, business services and leisure & hospitality.
Operating in English with Japanese, Chinese, Hindi and Indonesian language capabilities, Five by Fifty assists companies with market insights to find opportunities for strategic growth and innovation. Developing bespoke reports, presentations and workshops, Five by Fifty also operates subscriber-only trend analysis site Asian Consumer Intelligence covering consumer, consumption and product trends from APAC.
Three step approach
Five by Fifty’s point of difference is our handpicked network of talented reporters and trend analysts based in Asia-Pacific. While our competitors mainly work on a supply and demand model, responding to client requests as they come up, we work differently. By continuously tracking consumer, consumption and product trends as they emerge, and reporting these on our subscriber service Asian Consumer Intelligence, we are cognizant of change, allowing us to decode briefs knowledgably, accurately and more efficiently.
Our mission to deliver ‘Real Time Trends’ means we have evidence of emergent behaviour, allowing us to identify tangible signposts to the future by tapping into our proprietary database of 2500+ individual trend reports. Some of the world’s largest businesses and government agencies subscribe to Asian Consumer Intelligence, and annual subscriptions include multi-divisional and multi-country licenses with trend briefings delivered by Five by Fifty’s team of experts.
Asian Consumer Intelligence was developed by Nicole Fall, a British trend forecaster who has lived in Hong Kong, Guangzhou, Tokyo and now splits her time between Singapore and Malaysia. Based in the region since 1997, Nicole identified a need for a trend service that focused on connecting the dots within emergent product and consumer behaviour in Asia-Pacific.
To find connections within this populous continent and uncover weak signals to determine new opportunities within Asia’s diverse mix of cultures, religions, economic, political and societal extremes, Nicole developed a trend framework to decipher change relevance. This framework encompasses Meta and Micro Trends, Product Leaders and Intelligence, and all content is pegged within this structure to provide context and meaning. Nicole travels globally to deliver trend briefings and has presented at conferences in North America, Asia-Pacific and Europe.
Please contact us for a complimentary demonstration of Asian Consumer Intelligence’s unique capabilities.